My Pet Dog and Me

PRIVACY POLICY

Last updated: March 2020

THIS POLICY

This Privacy Policy sets out how we, Darnoc Group Ltd trading as My Pet Dog and Me, collects, store and uses information about you. This Privacy Policy is effective from March 2020. If you have any questions about this Privacy Policy, you can contact us on mypetdogandme@mail.com

PERSONAL INFORMATION WE COLLECT

INFORMATION PROVIDED BY YOU

When you subscribe to My Pet Dog and Me you provide your name, email address, delivery address, the names of recipient children and payment information e.g. your credit or debit card details and billing postcode.

We collect information you voluntarily provide to us. My Pet Dog and Me does not target children with marketing.

INFORMATION COLLECTED AUTOMATICALLY

We automatically collect some information about you such as that collected by server logs or 3rd party website analytics services, and by using cookies or similar technologies when you visit our websites. We may collect information about the type of device you use and its operating system and version, your IP address, your general geographic location as indicated by your IP address, your browser type, the pages you view on our websites and how you interact with that content.

INFORMATION OBTAINED FROM OTHER SOURCES

We may receive information about you from social media platforms when you interact with us on those platforms. We may also receive information from your Bank that tells us why a payment transaction on your chosen payment method failed if it did so.

 

HOW WE USE PERSONAL INFORMATION

PROVIDING THE My Pet Dog and Me SERVICE

We process your personal information in order to provide you with the service you have requested from us and signed up for. We also use your data to develop aggregate analysis and business intelligence that enables us to operate, make informed decisions about, and report on the performance of our business.

TAKING CARE OF OUR CUSTOMERS

To help provide you with the best possible customer care we invite you to contact us via email. Certain details may be shared within our company to assist with your enquiry.

We do not routinely offer customer care by telephone but should you contact us by phone, we may collect your phone number and any information provided to us during your conversation with us. We do not record phone calls.

If you contact us by post, we will collect any information you provide to us in any postal communications you send us, however we will not keep physical copies of your communication any longer than is strictly necessary to handle your enquiry.

We have a legitimate interest in processing your data for these reasons and it is often necessary for the fulfilment of our contract with you.

WEBSITE AND IT IMPROVEMENTS

We analyse how our website users interact with our website and its features. For example, we analyse total visitor numbers and unique visitors, the time and date of the visit, whether certain pages or sequences of pages were visited, whether a visit resulted in a subscription to our service, the operating system and browser used and approximately where visitors are when they are accessing our websites. We use the information gathered from the analysis of this information to improve our websites.

We have a legitimate interest in improving our websites so that we can provide a better experience for existing customers and to attract new customers to our service.

COMMUNICATION AND MARKETING

We use the data we collect to deliver and personalise our communications with you. For example, we may contact you by email to inform you about new products, special offers or to invite you to take part in a survey or provide product feedback. This processing is necessary to serve our legitimate interest. As a subscriber to My Pet Dog and Me you can opt-out of these emails at any time.

We may also choose to send carefully selected emails from trusted third parties. We will always choose offers that we believe you will genuinely be interested in and that are related to your experience of My Pet Dog and Me and we will only send you these messages if you specifically provide consent for us to do so. You can withdraw that consent at any time.

COOKIES AND SIMILAR TECHNOLOGIES

We use cookies and similar technologies like pixels, tags, web beacons, and other identifiers to help us personalise our website for you, remember your preferences, understand how users are using our website, and help customise our marketing offerings.

 

COOKIES

A cookie is a small data file that is sent by our servers to your computer when you visit our websites. When you visit our websites again, this cookie can be read and your browser can be recognised. We use the following categories of cookies on our website:

  • Strictly necessary cookies - these cookies are essential for you to browse our website and use its features and you cannot opt out of receiving them. You can block them using your browsers’ cookie settings (see below) but this may prevent you from being able to use our websites.

  • Performance cookies - we use Google Analytics to help us understand things like how long a visitor stays on our website, what pages they find most useful, and how they arrived. You can find out more about Google Analytics from Google. We also test some new features on groups of users this way.

  • Functionality cookies - these cookies allow our websites to remember choices you make while browsing. For example we may store your country choice so that we can automatically configure your experience to the correct territory and language.

  • Targeting/advertising cookies - third party cookies are those placed by websites and/or parties other than My Pet Dog and Me but at our request. These largely help us provide more relevant advertising or to feed back anonymised data on signup conversions to our affiliate marketing partners. These cookies are subject to the respective privacy policies for these external services, for example, Facebook’s Data Use Policy.

You can opt out of specific types of cookies (apart from necessary cookies), or you can review your current settings for these cookies by using Cookie Settings on your browser.

Cookie Settings

 

Web browsers allow you to control cookies in their preferences but doing so may disrupt your visits to our websites. Some browsers offer “Do Not Track” (“DNT”) functionality however we do not currently employ technology that recognises DNT signals.

 

PIXELS OR BEACONS

In addition to cookies, we may use small images known as 'pixels' (also known as web beacons or pixel tags). We use pixels in our various email communications to you, to help us to understand whether our emails have been viewed. We also use third party pixels (such as those from Google, Facebook, and other advertising networks) to help us provide advertising that is relevant to your interests. As a My Pet Dog and Me subscriber you can opt out of most of our emails by emailing us at mypetdogandme@mail.com or contacting us through our website contact form.

ADVERTISING AND MARKETING TOOLS

My Pet Dog and Me may work with third-party advertisers that use cookies and similar technologies to provide more relevant advertising about My Pet Dog and Me across the internet. Examples of this may include a My Pet Dog and Me advertisement on a Facebook or Google page or on a site within Google’s advertising network.

 

We do not share your personal information as part of this process and, where necessary, we obtain your consent. This results in increased efficiencies and costs savings for us compared to manually displaying advertisements or displaying advertisements by different means. You can opt out of these personalised ads from most major third-party advertisers and ad networks at any time by searching for ‘Ad Choices’ and this will impact the advertising you see across the internet.

AUTOMATED DECISION-MAKING AND PROFILING

We use automated decision making and profiling on our website. We do not consider that this has any legal effect on you or similarly significantly affects you.

IN MARKETING EMAILS

We may use information that we know about you, either that you have provided to us or that may be included in your account history to determine the best marketing, transactional and product emails to send you. By targeting these emails and by analysing how our email recipients respond to our emails we are able to send more relevant emails to current and former customers and we are able to improve the content and effectiveness of these emails.

This means that your behaviour when you open our emails will be tracked using small gif files called pixels or beacons and will include open rates, bounce rates and click through rates. It is in our legitimate interests to use profiling and tracking in this way and you can opt out by unsubscribing from all our emails by selecting ‘unsubscribe’ on the bottom of the email

HOW WE SHARE PERSONAL INFORMATION

My Pet Dog and Me does not and will never sell personal information about our customers. We do, however, share your personal information with a number of 3rd parties where strictly necessary to operate as a business and provide the service you ordered. This may involve your data being transferred outside the EEA. We may share information with the following types of third parties:

 

THIRD PARTY VENDORS

My Pet Dog and Me uses a variety of third-party vendors to carry out critical services like website hosting, online product purchases and shipping, credit card processing and email communications. We will only share your personal data when absolutely necessary. It is our legitimate interest to process your personal data for these purposes. We do not display the identities of our service providers for security and competitive reasons but if you have any questions please send an email to mypetdogandme@mail.com 

 

SALE OR MERGER

We may share your personal information in the event of a merger, acquisition, or sale of all or a portion of our assets. Of course, we shall notify you via email and/or a prominent notice on our website and inform you of your rights.

 

LEGAL DISCLOSURE

When legally required, strictly necessary for the performance of the services or to protect our rights, or the rights of our affiliates or users, we disclose your personal information to law enforcement authorities, investigative organisations, our affiliates or in legal proceedings.

HOW LONG WE RETAIN YOUR INFORMATION

We will retain your personal information for as long as we deem it necessary to enable you to use the website, to provide your subscriptions to you, to comply with applicable laws (including those regarding document retention), resolve disputes with any parties and otherwise as necessary to allow us to conduct our business. All personal information we retain will be subject to this Privacy Statement and our internal retention guidelines. If you have a question about a specific retention period for certain types of personal information please send an email to mypetdogandme@mail.com

HOW WE SECURE YOUR INFORMATION

While we are committed to protecting against the prevent loss, theft or misuse of your personal information and though we take all reasonable precautions to secure the personal information we collect, no system should be considered completely safe from compromise.

We store the personal data you provide on computer systems that have limited access, that are in controlled facilities and which have suitable backup policies in place. We ensure that our third-party data centre vendors provide adequate security measures.

If you send us any information by email you should be aware that email is not secure and as such could be read in transit within systems outside of our control. If you send us information in this manner you do so at your own risk.

TRANSFERS OF YOUR INFORMATION OUTSIDE THE EUROPEAN ECONOMIC AREA

Personal data collected by My Pet Dog and Me may be stored and processed within or outside the EEA and is sometimes determined by where our service providers are located or store data. My Pet Dog and Me has put in place adequate mechanisms to protect personal information whenever it is transferred internationally, for example by using the Model Contract Clauses as approved by the European Commission or, in the case of suppliers in the US, that they have certified under the EU-U.S. Privacy Shield program.

 

YOUR RIGHTS AND CHOICES

 

YOUR RIGHTS

We want you to be in control of how your personal information is used by us. You have the following rights over your personal information that we hold:

  • you can ask us for a copy of the personal information we hold about you

  • you can inform us of any changes to your personal information, or if you want us to correct any of the personal information by emailing mypetdogandme@mail.com

  • in some situations you can ask us to delete your personal information

  • you can also request that we send your personal information to a third party of your choice

Where we are using your personal information on the basis of your consent, you are entitled to withdraw that consent at any time. Where we process your personal information based on legitimate interest or the public interest, you have the right to object at any time to that use of your personal information. If you are not satisfied with the way we have handled any enquiry relating to the way we process your personal information you have the right to complain to The Information Commissioner’s Office. 

YOUR CHOICES

You can opt out of receiving various types of email communications from My Pet Dog and Me by emailing us or filling out our website contact form. However there are some emails that we will continue to send you: for example regarding meaningful changes to this policy, responding to routine customer care and transactional emails relating to your use of our service, including but not limited to service emails and updates on disrupted service.

SENSITIVE PERSONAL INFORMATION

‘Sensitive personal information’ is information about an individual that reveals their racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, genetic information, biometric information for the purpose of uniquely identifying an individual, information concerning health or information concerning a natural person’s sex life or sexual orientation.

We do not knowingly or intentionally collect sensitive personal information from individuals, and you must not submit sensitive personal information to us. If, however, you inadvertently or intentionally transmit sensitive personal information to us, we will only use and process your sensitive personal information for the purposes of deleting it.

CHANGES TO OUR PRIVACY POLICY

We may modify or update this Statement when necessary, to reflect customer feedback and changes in our products and service. Please review it regularly. When we update this Statement, we will revise the 'Last Update' date at the top of the Statement. If there are material changes to the Statement or in how My Pet Dog and Me uses your personal data, we will inform you either by posting a notice of such changes, prior to them taking place, or by directly sending you a notification. We encourage you to regularly review this Statement to learn more how My Pet Dog and Me is using and protecting your information.